Overview
The Challenge
Legacy Brick & Stone experienced a decline in leads during the 2023 season. With peak season approaching, the company needed a strategic marketing solution to generate leads and capitalize on its full service calendar. However, the team lacked the time to run ads and manage the process effectively.
There was untapped potential in the market, particularly in Suffolk County, Long Island, where high-income homeowners reside. Competitors were slow to adopt paid advertising, creating an opportunity for Legacy Brick & Stone to gain market share through a strategic digital marketing campaign.
The Solution
To address the need for lead generation, Strategic Visibility launched a highly targeted campaign using Facebook Paid Ads supported by a robust CRM system. The initial campaign was launched in under three days and ran for a full seven-month season, driving engagement and converting leads into booked projects.
The campaign targeted affluent homeowners in the southern and western parts of Suffolk County, where high-end custom outdoor living projects were in demand.
Key Results
*Image of a project Legacy was able to convert from Strategic's marketing efforts.
Future Outlook
As Strategic Visibility prepares for the next season, they aim to further scale Legacy Brick & Stone’s marketing efforts. With plans to promote their new Legacy Pools division, the future looks bright as the company continues to build on this digital marketing success.
Conclusion
Through a targeted lead generation campaign, Legacy Brick & Stone was able to dominate the competitive market in Suffolk County, NY, during their busiest season. By utilizing paid digital ads, the company saw significant growth in revenue and laid the foundation for future success in both their hardscaping and custom pool businesses.
