Concrete Lead Generation Success Story In Des Moines, IA

Posted By Josh Bradford on October 26, 2023

Concrete Contractors, Facebook Ads, Lead Generation, Local Businesses


In this case study, we delve into the successful lead generation campaign conducted by Strategic Visibility LLC for Top Tier Construction, a prominent concrete flatwork company based in Des Moines, IA - which is located within Polk County, and borders Dalls County, IA.

Project Details

  • Project: Top Tier Construction, A Concrete Flatwork Company
  • Location: Des Moines, IA - Situated in Polk County, in Central Iowa
  • Problem: Owner recently went out on his own, didn't have a large referral base, wanted to be sending out estimates daily but needed the leads to do so. Needed marketing in place so he could focus on running his business.
  • Project: Lead Generation
  • Type: Facebook Paid Ads
  • Time to Complete: 3 Days To Launch, Constantly Analyzing, Testing & Optimizing For Better Results. Final results all took place within the first 30 days
  • Agency: Strategic Visibility, Rome, GA just North of Atlanta, GA

Problem Faced by Top Tier Construction

The Challenge: Establishing a Reliable Stream of Leads

Top Tier Construction's owner had recently started his venture, lacking a substantial referral base. His goal was to send out daily estimates but was hindered by the absence of a consistent flow of leads. To overcome this obstacle and focus on business management, the need for an effective marketing solution became apparent.

The Solution: Facebook Paid Ads

Partnering with Strategic Visibility LLC

Client Profile: Top Tier Construction, Your Trusted Concrete Specialist

Top Tier Construction excels in concrete services, catering to both residential and commercial clients, specializing in driveways, patios, walkways, tear-outs, and repairs.

Client's Needs: Accelerating Growth through Lead Generation

Acknowledging the need for rapid business growth, Top Tier Construction entrusted Strategic Visibility LLC with their marketing needs. Despite being new to paid marketing, the client recognized its potential to expedite business expansion.

Example Facebook Ad we ran for a concrete contractor in Des Moines, IA

Strategic Implementation

1. Campaign Development: Crafting Optimized Facebook Ad Campaigns

Strategic Visibility gathered crucial insights to tailor highly optimized Facebook Ad campaigns to the client's unique services.

2. Campaign Launch and Ongoing Optimization: Driving Results

The agency launched the ad campaigns swiftly and embarked on a continuous journey of analysis, testing, and optimization to maximize results.

Remarkable Results

Within the first 30 days, the campaign delivered impressive outcomes:

Lead Generation and Revenue Growth

1. High-Intent Leads: A total of 32 high-intent concrete leads were generated, with 28 originating directly from Facebook ads, and an additional 4 inquiries through Facebook Messenger, referencing the agency's ads.

2. Revenue Impact: Top Tier Construction closed $40,000 worth of projects directly attributed to the Facebook ads, and an additional $80,000 through other sources, facilitated by the agency's custom CRM.

Client Satisfaction

The client's expectations were not only met but exceeded. With a steady influx of top-quality leads, the owner can now focus on efficiently managing business operations.

Facebook Ad results for Top Tier Construction throuhg October 2023 - Generating 28 leads from ads, with another4 coming in from Messenger conversations
Pipeline From Top Tier Construction's CRM


This case study underscores the potential of well-executed digital marketing strategies. Top Tier Construction's success story demonstrates the transformative impact of strategic lead generation campaigns. If you're a business owner seeking to establish a strong presence and achieve rapid growth, consider the possibilities offered by strategic digital marketing, just like Top Tier Construction did.

For more information on how Strategic Visibility LLC can help you achieve similar results, please contact us today.

Explore Top Tier Construction's services at

Learn more about our solutions at Strategic Visibility LLC.

About Strategic Visibility LLC

Strategic Visibility has been offering business growth solutions locally and nationally since 2017.

With a focus on local market domination, we specialize in paid lead generation using Facebook and Google.

We also offer Google Business Profile Optimization, Website Development and Website SEO.

Give us a call at 678-829-9327

About the Author Josh Bradford

Just a guy looking to bring great content and value to people who, in turn, can use it to better their business as well as themselves. Keep a lookout for more of my content and feel free to reach out!

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