The Ultimate Marketing System For Contractors

Over the years, our agency has worked with dozens of concrete, hardscaping, landscaping, pool, and outdoor living design companies on their marketing. Some saw great results right out of the gate... while others started really ramping up after the initial 60-90 days. Still, our work together caused big improvements to their bottom line. And we paid close attention to WHAT caused those improvements. Thus, Search & Social was born!

How Does SEARCH & SOCIAL Work?

Part 1: Social Media Ads

Getting leads immediately in the door is the most crucial part of any good marketing plan. Not likes, not shares, not impressions - leads. From here we can start to build up a pipeline, the lifeblood of your business. This leads to more conversations, more estimates, higher brand recognition, and ultimately more sales.

So we begin with a strong focus on social media efforts. Paid ads on the Meta platform (Facebook & Instagram) is key here. By utilizing high-converting, lead generation ad campaigns on Meta we can begin to fill our sales pipeline FAST. All campaigns are researched, design, currated, and managed by our team - custom to every client we take on.

Our agency has over 7 years experience writing direct-response social media ads. We take every client on, research their company, their competitors, understand their market, review their services, and go to work creating the best ads we can to attract the right clientele. Then we place them in our CRM to work them further towards conversion.

Meta Ads can be set up and launched within a few days after onboardinging, and leads can start hitting your phone and inbox within 24-48 hours after that. This is the quickest way to start getting new opportunities in the door!

*Images above are of real advertisements we have written and launched for various clients. These assets are property of Strategic Visibility and cannot be re-used without permission.

Step 2: Search Engine Ads

What makes our Search & Social system unique is that it's not a single-faceted approach. We understand that if you want to seriously grow in a market ripe with competition, you have to be available on more than 1 platform - and you have to dominate it. Eventually Meta will slow down, and leads will be less frequent. Having a strong search aspect optimized and ready to go will always ensure a steady stream of inquiries reaches your phone, even in slower seasons.

With our Search Advertisements, we begin with Google Search Ads - as they are more frequent and easier to obtain. If need be we can incorporate Bing (Microsoft) search ads as well. Our Google media buying team has years of experience dominating the digital real estate market for our clients. We custom-build all ad campaigns, keyword groups and landing pages and optimize them for the highest conversion rates we can.

Usually our clients start seeing good leads come in consistently from their Google Ads after a few weeks. Google does take a little more time to "ramp up" and finish it's learning phase so it knows where the converters are.

An interesting note about our Search Ads is this: As your Meta campaigns build and reach more people, some will naturally seek you out on Google/Bing. We craft ads to intentionally show up for your brand when this happens. So we get spillover from Meta, onto Google, and capture those inquiries with a high-converting landing page as well!

Step 3: Hyper-Local SEO

Search & Social, at it's core, is focused on local markets and strict geo-targeting efforts. When companies come to us wanted a strong digital marketing system, they really just want to take over their service area(s). So to help with this, we include a powerful SEO system into Search & Social, focused on very specific territories.

This revolves around building out, optimizing and managing a company's GBP (Google Business Profile) as well as their Bing Places profile for maximum coverage. 65% or more of organic search traffic will look to the "Map Pack" on these platforms when researching companies to work with. Having your firm in the top 1-2 places for ALL key terms and services you want to rank for becomes invaluable very quickly.

The average time it takes to get GBP and Bing Places ranking high for multiple search terms is roughly 3-4 months, given consistent effort is taking place. This also depends on competition in the area and what THEY have done on their local SEO efforts. Once you're finally at the top, your phone will pretty much never stop ringing...

Packages & Pricing

Are you interested in seeing what our Search & Social program has to offer your growing company? See our starting prices and package descriptions outlined below. Any pricing stated here does NOT include paid media ad spend.

All Search & Social package tiers require a minimum 6-month agreement to start. Afterwards, we work on a month-to-month basis, if you prefer.

Note: Each package has a max amount of ad spend we accomodate, at that stated price. If ad spend ever goes over that amount we will simply add an additional 10% of the new adspend to our monthly fee (ex. If ad spend climbs to $6,000 on the BASE or PRO packages, we will add on an extra $600 per month to our agency fee to manage that new ad spend).

*For MAX plans only

Step 4: New Website Design/Build

If your company currently does NOT have a website or a very good website presence in general, this is where our Web Design services come into play. We understand that a website in today's online world does not mean as much as it did 20+ years ago. You have to be different, you have to easily display your value, and you have to structure it in a way that converts traffic into leads, and leads into customers.

We build all of our websites custom, using WordPress and a suite of premium plug-ins. Also, we follow strictly to the Storybrand® framework, which means your new website will have an ultra-clear message, display what you do and who you serve with simplicity, and have adequate CTAs (Calls To Action) throughout to increase conversions. Our team also ties in proper tracking scripts, CRM integrations and more to ensure your site is functioning as a business powerhouse by the time it goes live!

Most website builds take our teams between 3-5 weeks to complete. More customization and frequent changes will increase this timeline, of course. We write all website copy ourselves, we utulize your content (images/videos), build out all service pages, FAQs, project showcases, and ensure the site is 100% mobile responsive.

*For MAX and PRO plans only

Step 5: 1-Page Case Studies

The strongest level of branding you can do is showcasing your best work to the right people, at the right time. This way they associate your company with high-end projects in their location, when they start searching for a contractor to do their job. We can accomplish this very nicely using what we call 1-Page Cast Studies. These are high-quality blog articles that our teams write for you, detaling out completely some of your most prized projects you've completed so far.

We pack these articles with specific service keywords, as well as location keywords, so that they appear more readily in Google/Bing searches. By doing this we can take up more digital real estate in the Google and Bing search results pages, making it easier for potential clients to find your company. On top of launching these case studies on your website, we can post them to your social media (linking them back to your site), and you can print them off to take them with you to client meetings.

We typically charge $750 per case study, when bought outside of a Search & Social package, but with our MAX offer we include 2 of them every single month. That means after 1 year you will have 24 high-quality, SEO-optimized case study blog articles on your site - greatly improving your credibility, authority, and organic search positions for those locations/keywords!