As we have seen in our previous articles like Keys To Developing An Effective Strategy on LinkedIn and Five Mental Brakes That Keep You From Standing Out On LinkedIn, working on the profile, the contacts and the content that these profiles share with their connections are the major keys to an excellent LinkedIn presence on your profile.

It is a circle that closes and continues to work continuously.

It's the nirvana of LinkedIn: PROFILE + CONTACTS + CONTENT working for you. Feeding and growing with little effort (once the snowball has grown and begins to roll down)

You need to start developing a presence on LinkedIn so that it becomes a tool to create those relationships that generate sales naturally and is a process that we can divide into six steps.

1. Define your strategy:

If you are not clear about the above concepts, you will not be able to make contacts or create content.

First of all, you have to take your time to work on all the aspects that I am talking about in this article.

Know where you are, mark where you want to go and the steps and actions you plan to take to achieve those goals.

2. Develop a high impact profile

When you are clear about who you are, what you want to sell, how you help people and companies, you can go on to complete your profile.

Your LinkedIn profile is much more than your business card. You have the possibility of generating a profile that remains visible 24 hours a day, 365 days a year and that attracts your potential clients.

It has to be attractive. Fall in love with the visitor.

3. Create a network of contacts

As we have seen, the second axis is the other people present on LinkedIn.

You will begin to relate, increase the number of contacts on the platform, but with a meaning.

4 Create a Relationship strategy with contacts:

We are going to overcome that “number way” of thinking by amassing a large number of contacts, the chances of selling on LinkedIn will also increase.

It is about relating, of adding value so that the people that interest us serve us, we are visible and recognized by them.

5. Become an authority:

Create and share YOUR OPINION or YOUR CRITERIA, that is the basis.

Show that what you do helps those people with their needs; make clear the transformative power of what you offer.

Choose where and how you want to position yourself and work to achieve it.

Make them follow you, admire you. Get them to love you.

6. Systematize it and generate an action plan:

For the process to happen naturally, you must create a system. A methodology that works, that allows you to repeat it n times, as many times as necessary.


Willing to develop your strategy?

As you can see, it is an exciting and laborious journey that takes time.

Positioning your brand or business in this way is possible. I demonstrate it every day with my method.

Nobody says it is easy, but I tell you it is possible. My job consists of precisely that: to accompany brands, businesses and companies to create, to implement this strategy. Define the how, when and where, what actions to develop and measure their achievement.

Are you clear now that you need to develop a strategy on Linkedin?

I still have one more question to tell you.

When it comes to your brand or business, that strategy will have to be directed in three parts:

  • you need a business strategy
  • you need a strategy as a leader of that company for your profile and
  • you need a strategy for your team or the different teams of your business


Because they are the basic steps to trace the path and do it, to achieve the objectives set.

This is an important part of the reflections that I accompany the managers of the businesses in which I implement my method.

You, as a manager, are responsible for tracing the route your company will travel, deciding what and how it will be done. And, as such, you must be 100% involved.

This part cannot be delegated; neither in me, nor in anyone on your team.

It's time to roll up your sleeves, friend.

Because, you know, fame costs and you have to work every day to earn it. I promise to go hand in hand with you, but you have to commit to yourself, your business and your team.

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