We are sure you know that one of the biggest reasons why digital marketing is such an exciting industry to be in is that it constantly innovates.

So if you want to grow your business digitally and improve your digital marketing strategy, we decided to gather these digital marketing tools that can help you with everything, from analytics, to social media management, content creation, and much more.

Here are our top four of the most popular digital marketing tools that people absolutely love:

1. Google Analytics

Google Analytics is a free website analytics service offered by Google that gives you insights into how users find and use your website. You can see which keywords are driving more traffic to your website.

In short, Google Analytics helps you make marketing campaign decisions based on data.

You can justify spending more on your advertising, discover where you should be advertising, and even determine what types of content you need to be putting out there.

2. Buzzsumo

If your job, business, or brand depends on creating or promoting content, you are probably familiar with BuzzSumo

What makes BuzzSumo so great? They help marketers with the following:

  • Delivering Content Insights
  • Find & Understand Influencers
  • Competitor Analysis & Comparisons
  • Content Alerts
  • Content Curation
  • View All Social Networks
  • Advanced Filtering & Data Export

Due to these features, BuzzSumo is particularly attractive to social media and content marketers because it helps uncover the most shared content online.


MailChimp is one of the most popular email-marketing tools making it affordable, easy to set up, and easy to use.

You can successfully execute email marketing campaigns if you have a small and also offers free templates and a host of other goodies.

It can also provides tools to place pop-up forms and other conversion opportunities on your site to collect email addresses.

Your MailChimp email campaigns can consist of a single email, a long sequence of automated emails, or some combination of manual and automated emails.

4. SEMrush

To drive traffic to your site, you will need competitive intelligence.

This tool assists in performing keyword research, position tracking, and identifying backlink opportunities. You can even use this tool to perform a comprehensive technical SEO audit. 

Their software is for people who need assistance with digital marketing. 

Why use SEMrush?

  • To understand your site’s performance
  • You’ll find valuable keywords
  • You’ll understand your competition
  • You’ll keep existing traffic

4. Hootsuite

With a free digital marketing tool like Hootsuite, you will schedule all your posts on different platforms.

The tool will also show you good data, which you can use to improve your content creation process.

Remember that social media management tools are here to make it easy for an individual user to post content and monitor activity on many social media platforms, with all-in-one software.

You can reply to comments and messages from customers directly from one place. It will also streamline operations when organizations manage social media platforms together in one location.

Create Successful Marketing Strategies For Your Business Today!

If you are looking for a company to head your marketing efforts on Facebook, Google, or Instagram, we have the means to help make it successful. Feel free to book a quick strategy call with us today! Let's discuss your goals and how we both can get you there.

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