There are a series of steps to take into account for an SEO consultant to carry out his work. Each of these stages is important in itself and complements the others.
The first thing the consultant will need to know is the current status of the client's website and the vision of that website. Second thing we must keep in mind is sometimes the client may not be realistic in their expectations for their business or does not even know what to prioritize to improve and promote his project.
The SEO expert works both on-page SEO and off-page SEO. The SEO on-page, logically, is the one that concerns the improvements to be within the web page itself. And the SEO off-page refers to the actions carried out outside of it.
They both share the same objective: the improvement of organic positioning.
But what does a SEO consultant an important part of the business? We will show you part of the main functions of an SEO consultant.
1. SEO Audit
The first step: is to discover which focus points we need to work on the main website. The SEO audit will allow you to determine the general state of the web and detect the errors that are reducing its organic performance.
An SEO audit is a complete analysis of each factor in the visibility of a website in search engines. It will give you a better understanding of why a website is not working as it should and will show what improvements to implement.
2. Technical analysis
Our websites must be on a solid and functional foundation built-in. Want to learn how to find it? It will be necessary to analyze accessibility and indexing.
To check the accessibility of the website: it is necessary to verify that everything is in order. Robots.txt meta tags and optimized sitemaps ensure good accessibility. Check for status code errors (4xx, 3xx), canonical tags, etc.
We must ensure that all the web pages (that interest us) are indexed and displayed correctly or if there is some penalty.
3. Study and optimization of web architecture
The structure of the web is essential. Sometimes it is necessary to reduce the number of total clicks for the user to reach a product that interests us that is more visible (and indexed).
The more clicks it takes to get to a certain point, the more likely our crawl budget is insufficient to get everything carefully examined by search engines.
The more we make it easier for crawlers, the fewer problems for the web. It is necessary to verify that the tags H1, H2, etc. show the hierarchy well on each page; titles, meta descriptions…
Structured data gives search engines a better understanding of the content on the web.
4. UX user experience and WPO loading speed
If we offer users a website that is cumbersome, difficult to navigate and takes a long time to load, the bounce rate will be very high, as they will leave the site looking for a better option.
It is necessary to correct loading times and facilitate navigation for visitors to feel comfortable and find what they are looking for easily. And even more, since Google's new Core Web Vitals initiative, in which loading speed and user experience are much more relevant.
5. Search and analysis of keywords
Introducing keywords and specific phrases in the content of our website can lead us to achieve a higher ranking for user searches.
When you incorporate URLs, headers, and content, you make Google perceive that we are providing valuable information related to a specific set of keywords matching the search of the current users.
A study of generic and long-tail keywords is essential to optimize content and attract organic traffic and will boost the visibility of our products or services.
Want to know more about the different ways a SEO consultant can help you grow your business? Let us know in the comments.