Did you know 40% of homeowners look to social media for yard inspiration, and nearly half actually implement ideas they discover online? Halstead Media- Source
For hardscaping companies and outdoor living design/build firms, that’s a goldmine, your stunning patios and firepit installs are exactly what people scroll through and dream about.In this post, you’ll learn actionable Hardscape marketing strategies, Outdoor living marketing strategies, and Landscape design social media tips, from platform selection to content ideas and smart ad spend, so you can grow your business using social media.
1. Choose the Right Platforms
Which platforms deliver ROI?
Facebook & Instagram are essential: visual storytelling + localized ads = engagement. insidea-Source
YouTube Shorts/TikTok: perfect for timelapse installs, how-tos, or seasonal project highlights. insidea-Source
LinkedIn: ideal if targeting commercial clients or homeowner associations.Question: Are your clients online on Instagram or scrolling Facebook groups?
2. Tell Compelling Project Stories
Photos only show it grew from point A to B—but stories sell.
Caption before-and-after posts with homeowner pain points and your solution.
Example: “Jane wanted an entertaining space for summer BBQs—now her new travertine patio seats 12 with integrated lighting.”This transforms visuals into trust-building narratives. Halstead media-Source
3. Humanize Your Brand with People & Process
Show your team in action:
“Meet Carlos, our edging expert who’s been with us for 6 years.”
Use Stories/Reels behind the scenes: crew prepping pavers at dawn or pouring concrete details. This fosters trust, and reminds clients they’re hiring real pros. inside a-Source
4. Geo-Tag & Pin Top Posts
Geo-tagging projects raise local visibility. Tag city, neighborhoods, or landmarks so locals find you. Inside a-Source
Pin best posts to the top of your profile for instant social proof—be it a signature fire pit build or a client testimonial.
5. Repurpose Content & Boost Engagement
Build content efficiency:
Use a seasonal content calendar: spring = planting, summer = irrigation, fall = cleanup, winter = prep. Architectural digest-Source
Repurpose a video into clip + static posts + testimonial carousel.
Encourage feedback: “Which lighting style speaks to you—string lights or LED uplighting?”
Spotlight user reviews—people trust online feedback as much as referrals. Comrade web-Source
6. Use Paid Ads to Target Ideal Customers
Scale results through social ads:
Facebook/Instagram lead ads targeting homeowners in your service radius.
Promote seasonal offers: “Book your spring patio build now, spots filling fast.”
Boost top-performing organic posts to reach new audiences.
7. Measure ROI & Refine Strategy
Track KPIs:
Post engagement (likes/comments/shares)
Follower growth
Lead metrics (form fills, calls, messages)
Adjust content frequency, visuals, ad spend—and let data guide your growth.
Conclusion
Recap:
Choose a few platforms and stick with them
Tell project-first stories
Humanize your brand with team & process
Geo-tag work and pin outstanding posts
Repurpose content around seasons and formats
Boost reach with smart ads
Measure results and refine continually
Call to Action: Ready to amplify your hardscape marketing and scale online? Book a call with our agency to discuss your marketing needs as a growing business.
FAQ
Aim for 3–4 quality posts per week, more if you have fresh site content or seasonal campaigns improve and grow-Source.
High-impact formats are time-lapse videos, before/after carousels with client stories, and quick how-to clips.
High-quality visuals matter. If DIY isn’t your strength, consider hiring a photographer or videographer, especially for flagship jobs.
Ready To Get Your Marketing On A Better Track?
