Looking for the best Digital Marketing Services & strategies in Rome, GA? In this short article, we’ll break down the top options your business has for implementing an effective marketing plan. If you need professional help executing these, or maybe just a consultation on how to implement these strategies yourself, feel free to reach out to our team anytime.
Paid Advertising
1. Facebook Ads
Let’s start with the easiest marketing service to implement for a growing business: Facebook Ads. With Facebook (and Instagram) paid ads, you can quickly get your business, message, and offers in front of 1,000’s of potential customers. The strength of paid advertising through Facebook is that budgets can be calculated beforehand and ROI can be measured very easily. With more and more people using social media, you must have a strategy utilizing this platform to succeed long-term with, especially with so much competition flooding the market right now.
Check out our agency’s Facebook Ad services HERE.
2. Google Ads
Google Ads are a must-have marketing service for every local business. Here’s why: Ads running on Google have the advantage of “jumping the line” and taking up the most-valuable real estate on Google’s search platform – the very top! While your SEO and ranking work is being done for your website or Google Business Profile, running Google Search Ads get your business seen almost immediately. This marketing service is arguably one of the best to use, in terms of mid-longterm effectiveness.
Check out our agency’s Google Ad services HERE.
3. TikTok Ads
With TikTok advertising growing in popularity by the day, more local businesses are flocking towards it in droves. It’s because TikTok is perfect for companies that utilize creatives and virality in their marketing. If you have appealing images, videos, carousels, or other forms of visually-appealing advertising, TikTok is a strong area to go into. TikTok is currently the most cost-efficient method of digital advertising, in terms of reaching your audience for the least amount of money!
Organic Advertising
1. High-Converting Website Design
An extremely valuable marketing service any local, or regional business, should focus on in the early days is a high-quality, responsive website build. A website designed correctly will do two things for you: attract the customers you WANT, and repel the tire-kickers you do NOT WANT. Too often business owners think of a website the same way they do a business card or billboard – stop this! A website in today’s age is not an online brochure or contact page, it’s a business-generating asset.
Check out our agency’s website design & build services HERE.
2. Local SEO / Google Business Profile
In the last 4-5 years, Google Business Profiles have drastically risen in importance for local businesses wanting to increase their customers. This is because Google places a high value on trust, authority, and level of service provided. When you can rank your GBP properly in your local market, your competition just doesn’t stand much chance against you. Ranking your Google Business Profile is pretty inexpensive as well, whether you choose to do it yourself or hire an agency to handle it for you. Get started on it now!
For local businesses, with a solid budget, and looking to grow fast right now, we have a well-crafted solution to help you reach your goals and cover all the marketing foundations HERE.
3. LinkedIn Profile Optimization
If you own a business that deals primarily with other businesses (B2B) you want your LinkedIn sorted out correctly. Again, just like websites, too many people don’t consider the power a well-optimized LI profile provides. Did you know your account can rank on Google and Bing? Did you know a well-written profile can attract high-quality business partners AND hires? Did you also know this can be done rather inexpensively? Don’t sleep on LinkedIn.
Check out our special LinkedIn Profile Optimization solution HERE.
1-Page Case Studies
One marketing service you can start implementing right away is 1-page Case Studies. Case studies are a remarkable way of showcasing your best work in the form of an article on your website. These articles display valuable project info that your IDEAL customers will want to read about before contacting you. This is how you properly attract your best customers to work with. When done properly, these Case Studies start showing up on Google search IN MULTIPLE SPOTS – meaning you’re taking up more real estate when someone searches for services you offer locally to your business.
Which Marketing Service In Rome, GA Will Work Best For You?
Hopefully, this article has given you some grand ideas to get started on. There’s no one-size-fits-all approach to effectively advertising and promoting your business. We suggest starting by mapping out a few things like “Who are my ideal customers?” and “Where are they spending the majority of their time right now?”. Social media may be the best place to begin or LinkedIn, or setting yourself up to be found when a potential customer searches for your services.
The most important thing to remember is that marketing is important. You must have it in place to be competitive. Don’t rest on your laurels and don’t always expect word-of-mouth to keep you going. Start with one new strategy as budget allows and watch the results start pouring in!
Ready To Get Effective Marketing Services In Place For Your Business?
